Jakarta, 7 October 2020 – FITCO, a wellness startup based in Indonesia officially partners with 94 Feet of Game, a basketball training app created by the Los Angeles Lakers Assistant Coach and player development trainer, Phil Handy. The partnership is announced at the same time with the release of the basketball training videos coached by Handy, a two-time NBA Championship winner.
Jeff Budiman as the CEO and Co-founder of FITCO (FIT Company) said, “Basketball is a sport close to everyone’s life. From the kids to the adults, the rookie and the professionals, basketball is a sport favoured by many people. While sport tournaments and group exercise are currently being halted, we wish the collaboration with the 94 Feet of Game could motivate the people in Indonesia to maintain their commitment to do exercise.”
As one of the most well-respected player-development coaches in the NBA, Handy had experienced in coaching some of the best NBA talents, including Kyrie Irving, Lebron James, Kawhi Leonard, and many others. Handy also has great involvement in winning two NBA Championships, with Cleveland Cavaliers in 2016 and Toronto Raptors in 2019. The Coach’s method, known as Phil-Osophy, focus on instructing basketball players on how to be skilled, crafty, and fundamentally sound. As the Coach’s motto, be your own goat (greatest of all time), Handy constantly reminds everyone to push themselves to always strive for greatness in whatever we do.
All the 94 Feet of Game videos are easily accessed through FITCO Indonesia mobile application anywhere, anytime. The training program provides more than 50 basketball technique videos, including footwork, pick & roll, static ball handling, shooting fundamental, and other techniques – all trained by Handy with the greatest players in the NBA.
“The absence of basketball tournaments and trainings during the pandemic could not be the reason to put a pause on doing exercise. The 94 Feet of Game training videos provide the training program, including solo training, designed to meet the instructional needs of all coaches, trainers, players, and sports enthusiasts anytime, anywhere.” Jeff concluded.
The LA Lakers’ Assistant Coach and Creator of 94 Feet of Game, Phil Handy said, “I am tremendously excited about my partnership with FITCO to bring the 94 Feet of Game to the people in Indonesia. I can’t wait to share my training drills, my basketball knowledge, and expertise on how to become a better basketball player, a better coach, and a better trainer. I want to encourage everybody, every day, push yourself to be the greatest version of yourself, push yourself to be your own goat, that’s what we lived by. Go check out FITCO Indonesia and let’s get some more game.”
The training videos are available in four subscriptions plan which users can afford as their preference, starting from Rp120,000/month. The subscriptions plan comes in several options, namely 1 month, 3 months, 6 months, and 12 months.
ABOUT FITCO INDONESIA
FITCO Indonesia (abbreviated from FIT Company) is a startup that focuses on active and healthy lifestyle products in Indonesia. Officially established in early 2019, FITCO has 3 main pillars. They are MOVE (gym and fitness center), EATS (healthy meal provider), and SHOP (a portal for wellness-related products). Through tech innovation, FITCO integrates these wellness services in one mobile application so more people can enjoy an active and healthy lifestyle.